Preview of the Marketing Action Plan Workbook
Free Digital Workbook
Start 2021 strong with a solid marketing strategy. The Marketing Action Plan Workbook will make it easy peasy.
  • 10 top marketing trends you must take advantage of

  • Fillable worksheets, templates, and checklists

  • 30 days of social media ideas and 15 blogging topics

Make 2021 Your Trailblazing Year
Let the Marketing Action Plan Workbook guide you to grow and execute your exciting vision.
What's inside the 49-page action plan:
Preview of Last Year's results in the Workbook
Results-tracking templates
Worksheets and questions focused on your previous marketing attempts so you review what did and didn’t work in the past.
Preview of SWOT Analysis in the Workbook
SWOT analysis
Identify your strengths, weaknesses, opportunities, threats, target customers, and unique value, so you know what big move to focus on this year.
Preview of target persona worksheets in the workbook
Target persona worksheets
How to find and write down your top 3-5 personas, so you’re connecting and marketing to your dream customers.
Preview of competitor analysis worksheets in the workbook
Competitor analysis worksheet
Pinpoint your competition’s strengths and weaknesses, so know what it takes to bring your marketing level to FIERCE, leaving them behind.
Preview of UVP Wizard in the workbook
Unique value proposition wizard

What’s your edge over your competition? Answer these and other thought-provoking questions to help you grow your brand.

Preview of marketing checklist in the workbook
Marketing checklists
Easy-to-fill templates to list your marketing goals and to-do tasks for every week and quarter, so you’re held accountable to take action.
Preview of 30 days of social media ideas in the workbook
30 days of social media ideas
Yes. You’ll get 30 days of topics and inspiration to post on your social media accounts. Can you say, “bye-bye creative block”?
Preview of social media calendar in the workbook
Social media calendar
Fun, creative social post ideas, holidays, and other annual events you can post about for the entire year.
Preview of 15 blog ideas in the workbook
15 blog ideas
An outline of how to write an engaging, Google-worthy blog post along with topic ideas to spark those creative juices.

I could visualize my brand's vision but didn't know where to start. HipCat created my logo and marketing strategy to solidify my brand. I'm set!

- Tara (Entrepreneur)

We benefited from a brand refresh, website overhaul, and one-on-one coaching to get our team on board with social media and blogging.

- Kristi (Business Owner)

The thought of websites and marketing overwhelmed me. I'm shocked at how painless they made it. Being found online has doubled our income!

- Kirk (Small Business Owner)

Marketing Got You... Feeling Down?
The HipCat Society App squashes marketing overwhelm and empowers you to be outrageously YOU.
An example of HipCat's App

What’s inside our app?

  • A free actionable course to awaken your brand and elevate your business.
  • The central hub of all your foundational pieces so you never lose your messaging.
  • Taking complex marketing systems and simplifying them into bite-sized, easy-to-digest building blocks (mmmm… yummy!).
  • Prioritized, actionable tasks delivered to you based on your marketing skill level (caveman approved!).

  • Jargon-free tutorials, blueprints, and guides that any non-marketer can understand.
  • Dynamic resources and solutions to scale and grow your business .
  • A community to support you so you never get stuck and bury your head in the sand.
  • Alerts of the latest trends proven to work to make the most of your time and budget.
Be one of THE first people to test out the HipCat Society App

 P.S. Only available to the first 250 people who sign up. Don’t miss out!

HipCat? Who Dat?
Empowering entrepreneurs through Marketing with Love.
Shannon, Arron, and Dominque
Hi! I’m Shannon!

I created HipCat Society with my kids because in solving our marketing struggles from running an agency for 20+ years, we found our passion was completing small daily actions to drive massive growth.

I’ve found so much joy in creating this new movement of Marketing with Love because it’s the fuel to build confidence and pursue a full life.

In the darkest year of my life and going through a global pandemic, we’ve launched this business to serve you so you can rise above, create an impact, and take care of yourself, your family, and your tribe.

It’s your time to rise and BECOME. You’re here for a reason, for such a time as this.

We choose love, not fear. We choose gratitude, not blame. We choose success, not failure.

Forever in your corner,
Shannon and my amazing family

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